IROC Brand Revived after 18 years

January 16th, 2024 Chris Phillip
IROC Brand Revived after 18 years
IROC Holdings announced last week the formation of the joint venture and the acquisition of the rights to the IROC brand.

Known as IROC (International Race of Champions), a series of races was held annually from 1973 to 2006.

IROC brought together the greatest drivers from all forms of motorsport to compete against each other in iconic cars on historic tracks. Although the annual events ended in 2006, the legacy and recognition of the IROC brand has continued throughout the years.

IROC plans a racing event this year featuring historic IROC cars.

So why didn't we mention the IROC Camaro in this entire blog, well, we just did!

The IROC series was originally created by Les Richter, Roger Penske and Mike Phelps. It was promoted as a sort of all-star motorsports event.