Buick Finds Its Mojo with Wildcat Concept

June 1st, 2022 Chris Phillip
Buick Finds Its Mojo with Wildcat Concept
General Motors unveiled the Buick Wildcat, a new concept car designed to signal a revolutionary change for the brand, as it moves to offer only electric vehicles in North America by the end of this decade.

The car reflects the future design and technological directions of the 119-year-old brand, including a significantly redesigned logo for the first time in more than 30 years.

Buick marketing manager Rob Peterson said elements of the Wildcat will be included in Buick vehicles β€” both traditional internal combustion engine vehicles and EVs β€” starting next year.

β€œIt is a very, very important concept for the Buick brand, because it is launching us in a new direction,” he told CNBC during an interview. (Source: CNBC.com)

According to Motor Trend, "The design team had been looking at pictures of previous Wildcats for inspiration; the first Wildcat show car was introduced in 1953 followed by concepts in 1954, 1955, and 1985. The General Motors Heritage Center loaned them an actual '54 Wildcat, designed under the legendary Harley Earl, for a couple weeks to soak it in. The Buick team took the '54 Wildcat outside and placed it beside the clay model of the emerging concept."

We can't wait for Buick to bring this Wildcat into production!