The package includes exclusive content, which will make RAM's Built to Serve truck stand out.

The “Built to Serve” trucks are also ready to display their owner’s emergency service pride with “Built to Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes, or slogans – to personalize their “Built to Serve Edition.” Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

“After honoring each branch of the U.S. Armed Forces with our initial ‘Built to Serve’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram CEO. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”

The new firefighter-themed “Built to Serve” models will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $46,625, not including $1,795 for destination charges. Production of the new limited-edition trucks starts this month at the Sterling Heights Assembly Plant, in Sterling Heights, Michigan. The trucks are scheduled to arrive in the spring.