Let's start with the name - Maverick.
The Ford Maverick was a pint-sized economy car back in the 1970s. It is good to see the name repurposed some 50 years later.
For $20,000, Ford will offer a 40-mpg full-hybrid light truck.
Here are its main features:
• All-new Ford Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city*; while its compact size makes it easy to maneuver and park, there’s room for five adults and plenty of storage space
• Maverick offers lots of smart technology, including a standard 8-inch touch screen with Apple CarPlay and Android Auto compatibility, standard FordPass Connect with embedded modem and Ford Co-Pilot360 technologies like Automatic Emergency Braking and Automatic High Beam Headlamps – all for a starting MSRP of $19,995
• The Maverick FLEXBED™ system provides organization and cargo solutions to fit owners’ lifestyles, with a multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate party
• Built Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing to haul personal watercraft to the lake, while the optional 2.0-liter EcoBoost gas engine can tow up to 4,000 pounds, enough to bring a typical 23-foot camper on a weekend getaway