They are opening an off-road driving academy for new Bronco owners.
Motor1.com has the news and says, "The day-and-a-half-long training course will teach select Bronco Sport owners and Bronco reservation holders how to make the most of their crossover or SUV off the beaten path regardless of whether they're beginners or experts."
The location is about 50 miles west of Austin, Texas, (great site choice!) and if you're familiar with the area, you know there are rolling hills as far as the eye can see.
Learn more and register at www.broncooffroadeo.com/locations/texas