Lex Joon.

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Born in Netherland’s capital city of Amsterdam, Lex Joon’s drive to succeed started early, delivering newspapers to anyone who heard his sales pitch. Determined to control his career while following an unrelenting passion for speed, Joon established successful transportation and automotive service companies in his early 20’s. Leveraging loyal business relationships, Lex Joon Racing (LJR - Europe) was established in 1995 with his wife Gerda, award-winning equestrian, team manager and co-canine parent. Driven by the team’s mantra, “Never Quit,” Lex and Gerda won countless events, set multiple records, and captured the FIA 2005 Drag Racing Championship in less than 10 years racing Top Alcohol Funny Cars and Top Fuel dragsters. As a result, Joon was Europe’s Most Successful Top Fuel Racer between 2005 and 2009. After a near-fatal wheel stand in 2005, his new moniker became, “The Flying Dutchman.” The Joons moved to “America’s Drag Racing Capital,” Brownsburg Indiana, to pursue their ultimate goals - - - to become American citizens and win an NHRA Top Fuel Dragster Championship. After numerous testimonials from business leaders associated with Lex’s racing success, the Joons proudly took the Pledge of Allegiance as new Green Card holding US citizens in 2013. With a laser focus on achieving their second American dream, Gerda is now the NHRA’s only active female Top Fuel co-crew chief after training with championship tuners Lance Larson, Rob Flynn, and close family friend and NHRA Hall of Fame inductee, Lee Beard. Together, Lex and Gerda have become fan favorites with their “Never Quit” spirit and Cha-Cha, the team’s very spirited Canine Captain. Along with Cha-Cha, the Joons are true underdogs, but despite limited funding, the team’s qualified for almost every race entered. As an independent Top Fuel drag racing team, LJR is seeking innovative sponsors who appreciate superior marketing results. “Our attitude is our brand at LJR. We NEVER QUIT working for our sponsors!”